About us

We are a Team super-passionate about Fish & Seafood. Almost a decade back we took Mumbai Supermarket business to a different level by adding Non-vegetarian sections in ‘Spinach’, the chain we had built for DHFL group. And then the story continued at Easy Day Stores, whose non-veg sections became destinations for meat and fish lovers in North India.

Jalongi gets the A-Team back together, this time to redefine the way people will buy fresh fish and sea food. Deep knowledge of the category from sourcing to processing and handling and our passion is what we bring to the table to ensure that you and family gets fresh, clean & pan-ready fish delivered at home.

Dippankar S Halder, Founder

Dippankar’s love for fish and deep interest in category value chain are the driving forces behind Jalongi.com. He also brings in 25 years of experience in Retail, CPG and Consumer Technology.

Dippankar was the Business Head for Digital Vertical at Walmart JV in India. For the same venture, as Business Head - Supermarkets he also built & managed 100+ Easyday Stores. He was the founding CEO at Wadhawan Retail (DHFL Group, Mumbai) and built and consolidated a chain of 70 stores under brand names Spinach, Sab Ka Bazar, Smart Retail and Sangam Direct, a non-store format in Mumbai acquired from HUL, India.

Dippankar holds a Post-Graduate Diploma in Management (PGDM) in Marketing & Business Policy from I.I.M. Ahmedabad and a BE in Civil Engineering from Visvesvaraya National Institute of Technology, Nagpur.

For those curious to know the story behind Jalongi.com, Dippankar was born in a small village next to this iconic river in Nabadwip, West Bengal.

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